Brand development is a critical aspect of thriving in today's corporate realm. Nevertheless, establishing a brand is not solely centered on designing a logo and crafting an attention-grabbing slogan. It requires generating brand awareness, which is the extent to which customers identify and remember your brand. This paper delves into the optimization of brand awareness by selecting the most effective targeting option. I. Introduction Definition of brand awareness Brand awareness is the extent to which customers can recognize and recall a particular brand. It's a crucial aspect of marketing that helps to increase sales and brand loyalty. Importance of brand awareness Brand recognition is a crucial facet of business as it plays a pivotal role in fostering trust and allegiance among consumers. Moreover, it has the potential to yield substantial financial gains by stimulating sales and augmenting profit margins, since individuals are more likely to patronize a business whose brand ...